October 16, 2026
Oct 16, 2026 · youtube
Hosted by Steve Yates · CEO, Prime Guidance®
The operating conversation for marketplace sellers.
Amazon, Walmart, Target, TikTok Shop, and eBay — plus branding, media, logistics, and the systems that separate a listing from a business. Not hacks. Not recaps of last week’s Seller Central pop-up.
Latest from the feed
Recent conversations
Pulled live from the Prime Guidance YouTube channel, where full episodes publish as video, and merged with Spotify. Follow us on YouTube, Spotify and Amazon Music.
Play
Winning on Amazon: Strategy, Scale, and What Most Sellers Get Wrong with Monte Desai
Amazon success isn’t about hacks—it’s about strategy, systems, and execution. In this episode, I sit down with Monte Desai to break down what’s actually working on Amazon today, the mistakes even experienced sellers…
Dec 20, 2025 · spotify
Inside Amazon’s Black Box: Winning Seller Appeals with Chris McCabe
What really triggers an Amazon suspension—and how can sellers get reinstated faster? In this episode, former Amazon insider Chris McCabe shares powerful insights on navigating enforcement, writing effective appeals, and…
Dec 19, 2025 · youtube
Scaling Smart on Amazon: Logistics, Branding & Global Reach with Saqlain Mahmud
In this episode, Saqlain Mahmud, co-founder of Elevate Logistics, shares strategies to accelerate Amazon growth, expand internationally, build a strong brand, and master marketplace operations. Drawing on his experience…
Nov 6, 2025 · youtube
What the show is for
Marketplaces first. The rest of ecommerce when it matters.
Each episode is built so a founder, marketplace lead, or operator can use something on Monday — strategy, systems, compliance, media, or the unglamorous work of inventory and contribution margin.
- Amazon Seller Central and Vendor Central
- Walmart Marketplace and WFS
- Target, TikTok Shop, eBay
- Brand, content, social, and external traffic
- Logistics, global expansion, account health
Host
Steve Yates
CEO of Prime Guidance® and founder of All Industry Consulting LLC. Former leadership roles at Amazon, Dick’s Sporting Goods, and eBay Enterprise. Thirty years in retail, twenty-three in ecommerce. Based in Prosper, Texas. He hosts Prosperous Sellers.
